What does your brand sound like?
Music makes everything better.
That’s the philosophy behind TYB. We are a team of brand stylists and music enthusiasts who curate, create, and amplify musical experiences. We are content creators, connecting your audiences through what they love most, music.
From premium events, to every day in store music, our DJ’s create fire playlists that elevate your customers experience. Our team has over 20 years of music, marketing, and legal expertise so we can consult on every aspect of music content, including custom soundtracks, hosting, music rights, artist staffing and more.
Plus, our brand experts will help you develop a plan to promote your music content in a way that achieves marketing goals.
If you want music to be a part of your brand’s DNA, or at least more than an afterthought, we’d love to work with you.
Why should music be a part or your brand’s marketing mix?
Reach
Streaming music platforms provide a great opportunity to reach large and diverse audiences. Use music content to go beyond traditional marketing channels and be a part of culture. Spotify has 551 million active monthly listeners and provides data on listener behavior. Get to know your audiences better with music content.
Engagement
Don’t just push product ads at your audiences. Being creative with your content is essential in today’s market. Try getting the attention of a Gen Z without having something cool to offer. Use music to connect, drive traffic to your website and social channels, create a better experience on your website, in store, at your restaurant, at your tradeshow booth, for your sampling events... There are lots of cool ways to hit your marketing KPIs with music and we’ll help you make that plan.
Identity
In 2024, branding should be at the center of your marketing strategy, as it can increase revenue by 23% alone. A strong brand offers more than just a product. Music will help build a stronger brand identity, engage audiences, and can be used to emphasize certain products or services. Music will enhance your customers experience in a distinguishing way.
Community
Our Music Club service allows you to offer a managed, collaborative playlists that quickly foster a sense of community among the brand's followers. And don’t forget about employees, a company wide collaborative list is a lot of fun. Once your playlist is complete, our team will create a custom mix that you can stream or make available to your audience to download.
Promotion
Music is a part of a broader content marketing strategy. Your playlists are creative assets, use them the same way you would use any piece of content. Try adding music to your next big marketing campaign, and promote your content on your website, social media, OOH, Point of Sale etc. Our brand team will help you build a plan.
Let’s Get Started.
Tuning Your Brand
Get a complimentary vibe deep dive and a sample playlist. Our brand experts will also help you develop a plan to use your music content and achieve marketing goals.
Memberships
Trends come and go faster than ever before. To keep your content fresh and relevant, you’ll get monthly updates. You’ll end up with a library of music content that suits the season that you’re in perfectly.
Music Club
Just like book club, but with music! Connect your audiences through music with collaborative playlists. We will create, manage and promote your collaborative playlists and when it’s complete, create a one of kind mix that your audience can access for free or download for a suggested donation.
